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Go To Market Strategy: Bench2Market Talks

A how-to guide for commercialization milestone creation.

11:30 am - 12:30 pm

Bench2Market Talk Series

Go to Market Strategy


Register Here

This interactive workshop will guide you through the process of setting commercialization milestones and determining your most critical next steps for a “killer” experiment. Speaker, Brian Walsh, is an industry leader with more than 30 years of experience successfully taking technologies from ideas and technologies from concept to market.

This event is the ninth session in the Bench2Market Talks series which was created to provide commercialization guidance to the university research community. Series topics include how to take your technology from the lab to commercial success and explore market opportunities surrounding entrepreneurial and innovative ideas. For more details on the full series visit